So you’ve formed an LLC and established an operating agreement with your business partners. Great – but now what? What will you need to get started? Starting a logistics company requires some basic infrastructure needs you want to have in order to be successful.
Set up a professional-looking website.
You’ve gone through the process of setting up your LLC and operating agreement so you can be a real business. That’s great. Now you just need to look like one. If you’re going to be calling shippers and carriers to broker freight, you might get Googled. Those who look you up need to like what they find.
This doesn’t have to be super complicated. You’re going to need to:
- Buy your domain name
- Set up your website
Squarespace is probably the best platform to do this all on. It will be really simple.
What should you put on your website when starting a logistics company? Good question.
You are creating a website so you can establish credibility with customers, suppliers and new hires. If you want to get something simple up and then wait until you can delegate creation of the rest of the site to someone who’s a little more web-development savvy, then focus on achieving the following two things:
- Show who you are. Use a friendly-looking photo of yourself.
- Write, in your own words, how important great service is to you.
You are in a service business. What ultimately will decide your success or failure as a freight broker when starting a logistics company will be, do you deliver great service, and do people like you? There are a million other guys out there just like you. They would all be happy to take your freight. But assuming you’re price competitive, you have a great on-time percentage and that your shippers like you, you can survive.
The on-time percentage will come. Right now, you need people who visit your website to 1) Like you and 2) Read how much you value delivering great service.
Set yourself up on easy-to-use freight broker software.
You’re new to the game, so you really need to impress your first couple of clients. You really, really need those first loads to get picked up one time, get delivered on time and know exactly where that load is, preferably using GPS to track it vs. a log of driver update calls.
Most importantly, you need a software that has been built to make all your day-to-day freight-related tasks as simple to do as possible. You’re going to be spending a lot of time on a computer, clicking through screens to log information. If you had to chose, would you pick a software that takes 16 clicks to accomplish a task, or would you chose the freight broker software that has taken that same task and made it so the task can be completed in 1 click?
16 clicks or 1 click? When it comes to getting stuff done, clicks matter. Pick the most simple freight broker software solution.
Starting a logistics company: Affordable office space
Your office space doesn’t have to be fancy when starting a logistics company, but you may want to consider starting at a WeWork or other co-working space. This will allow you to list their address as your address. Showing you operate out of an office building can help increase your credibility with customers and carriers. Not only are co-working spaces great for getting started, but they will allow you to expand more easily as you grow and add people.
Starting a logistics company by setting up shop in a co-working space can also be beneficial from a quality of life standpoint. If you’re not used to working alone, the loneliness of self-employment can be a drag at times. Co-working spaces are generally filled with other entrepreneurs who know what it’s like to build a business. Not only can you meet new people, but those new people might know people who know customers. Referrals are great. What can you do to get more? Know more people.
Next: Starting Your Own Logistics Company – The Financial Model
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