If you wait until you really want an avocado, the market won’t have any ripe ones. You need to buy them in advance.

If you live your life based on instant gratification and little planning, you’ll either never have a good avocado or you’ll pay more than you should to someone else who planned ahead. The same goes for freight planning.

If you get ahead of the cycle, knowing your freight needs ahead of time, taking your seasonality into account based on historical data, you can run your entire business with significant savings. On the other hand, if impatience and poor planning gets you behind the cycle, you’ll be just as likely to waste time and money playing catch up.

The trick is, you have to know what’s going on now in order to plan ahead. The only way to do that is to have a transportation management system that keeps track of everything that is happening, as it’s happening.

Freightflow’s flexible region-based lane management tools enable you to track volume, costs, and carrier performance in real time by lane. Using Freightflow allows your transportation team to quickly plan their next moves.

If you want to be able to plan ahead, understand the dynamics of your lane rates as they are changing, and start managing lanes instead of trucks, we can help.

Freightflow delivers strategic lane management, transportation department productivity, and route optimization services to the Produce Industry. Hundreds of professionals at organization such as Indianapolis Fruit & Produce, Piazza Produce, Valley Fruit & Produce, and Potandon use Freightflow every day to save time and money.

This post was inspired by the fantastic writing of Seth Godin, you can read his take here.